Recently, I went through a mildewed shoebox of family photos from the 60’s. I landed on all the pictures of our summer vacations in the Hamptons, and the area was rife with inspiration!

There were “Kodak moments” of Mom looking like Jackie O with colorful headscarves and oversized sunglasses, and others of Dad flipping burgers at backyard barbeques. I could almost smell the Coppertone!

I remembered back to the boardwalk at East Hampton’s Main Beach, and taking drives in the Oldsmobile convertible out to Amagansett for lobster rolls. Each snapshot portrayed a relaxed attitude and sense of style of a casually elegant time.

So for Spring 2010, I brought back some of those perfectly preppy looks, from colorful floral button-ups to bold geometric tunics. There’s gobs of pretty color- from aquamarine and deep turquoise to soft coral and bright fuschia.

I hope you enjoy our new looks like “Lifeguard”, “Riptide”, “Saltwater Taffy”, “Pool Party” and “Catch of the Day”, and that they send you back to a 60’s summer day in the Hamptons!

- Craig